Social Shopping: A Quick Guide to Social CommerceSocial Shopping: A Quick Guide to Social Commerce

Social networks influence many of your actions and you have become so dependent on social networks that you prefer anything related to social networks over those that don’t. Social shopping is one of the most shared shopping experiences on social networks. 

What is Social Shopping?

Social shopping is what we get when e-commerce meets social media. Social shopping is a combination of aspects of social networks such as friends, groups, comments, recommendations, discussions, votes, influencers, etc. and shopping experience. It is the use of technology to simulate offline shopping experiences, such as chatting with friends before buying something, taking group money, recommending a product or service to someone, etc.

Startups and even major e-commerce players have been successful in creating a unique interactive shopping experience for their customers. These include: 

Group shopping

Groupon has developed its business model to make group purchases and group discounts a new phenomenon in e-commerce. This has led to the launch of many third party buying sites such as BuyWithMe, LivingSocial, etc. These companies have used the power of crowdsourcing to create a better shopping experience for users.

This form of social shopping has evolved into an everyday shopping center that helps users discover and save what to do, see, eat and buy.

Communities

An entrepreneurial community brings together like-minded people. People made these cities for people. They recommend products, help others choose products, find deals for members, and are a one stop shop for all those who are passionate about shopping. The shopping community controls the public shopping area. They include groups on social websites such as Facebook, Pinterest, etc. or well-designed websites like Polyvore, Opensky, etc. 

E-commerce and social networking 

The purpose of social media websites like Facebook, Instagram and Snapchat etc. from shopping to shopping. Many new features are being introduced to make shopping easier on these platforms.

Facebook recently launched a new “product in video/image” feature that connects directly to the advertiser’s e-commerce store and allows people to buy, share, ask friends for recommendations , save for later, etc. . Stories on Snapchat and Instagram allow the user to click up to be taken to the customer’s e-commerce store.

Facebook launched a public marketplace for its users to buy and sell on its platform. 

Recommendation engine 

Ranking systems on e-commerce websites, influencer blogs, comparison websites, etc. connect buyers and potential customers. These users and reviewers post their experiences and give recommendations on whether to buy a specific product or not. Customers often check these recommendation engines before buying. 

Mobile Payments and Billing 

To mimic the real offline shopping experience, many e-commerce platforms have partnered with mobile payment companies such as Venmo to provide customers with bill-sharing and mobile payment options.

Social Shopping = Social Media + Shopping 

Social shopping, also called collaborative shopping, is an experience that has the following characteristics: 

Buying a network 

Social shopping connects you with people who have similar interests. It can be your friends, family or any stranger who has a similar interest.

Participant. Not the audience.

You’re participating in a social shopping experience that’s all about you. 

Classification of brands

Brands have dedicated themselves to being part of the social media ecosystem. Facebook and Instagram pages, Snapchat and Youtube channels, etc. needs a model to act like a real person, have a specific face, voice and sound. The trademark is part of the user network and vice versa. 

Why is social shopping on a rise?

Even before the creation of the Internet, people chose social networks when shopping. The social aspect has made shopping easier and more enjoyable. However, the networking aspect was removed from the beginning of online shopping websites based on the traditional “customers are the audience”. 

Today, with the rise of social media, it is possible to mimic the offline social shopping experience. Brands try to make your shopping experience as friendly as possible. Moreover, they have become a more important part of your life than before. You can talk to brands, have experiences with them, and they recommend things for you to buy.

Time and attention are one of your scarcest assets and by having access to such information and resources, you direct them to the places you believe are best. Social shopping takes advantage of customer behavior and captures your attention by including social networking features that you feel are important to your shopping experience.

Every customer wants to talk to the identified buyers of the product before buying it. This has led to the addition of a recommendation/survey to the website. Facebook started this shopping center simply because its users wanted an online store where they could easily contact their friends while shopping.

Group on created its own business model using crowdfunding for group discounts. Influencer marketing is big business today. They influence the purchasing decisions of millions of people. According to a study, 74% of consumers rely on their social networks to make purchasing decisions and 56% of consumers follow brands and social media sites they visit to see products and images to inspire their purchase. Online social networks are more influential in the customer buying process than offline networks. Social marketing is the new revolution that every marketer has been waiting for.

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Ways to save money when shopping at supermarketsWays to save money when shopping at supermarkets

Whatever your favorite supermarket, there are plenty of ways to save money when you shop these days! 

Sometimes we go there just to hang out, other times we go there with something in mind, but most of the time when you go shopping, you go somewhere body with the intention of spending the money.

Below are ways to reduce your spending at the supermarket so you can continue to save money, while still being able to buy what you want. 

1 – Go on sale 

Stores often mark down their items…sometimes a lot. However, during sales, you are more likely to get something cheaper. You can find out about the sale of the store through television commercials, newspaper ads or signs. There are also often sales during major holidays. But another effective way to find out about the market is to ask the sellers. Sellers know when sales are coming and which items, in particular, will sell. Depending on the store, the seller may ask you to come back in a day to get your item, or they may hold your item until it sells.

2 – Look for coupons in magazines and online

Every week, in your Sunday newspaper, many department stores offer coupons of a certain amount: 10%, 15% or 20% off. While coupons aren’t available on everything, they still provide an easy way to save a few dollars.

If you need a last minute freebie or two, check out websites that have some of the best prices, best products, and best deals right now. 

3 – Don’t sign up for a store credit card 

Even if it saves you 10% don’t do it.

While credit cards sound great when you’re out there (check out this easy way to save 10% on your purchases), they’re not a great way to save money in the long run. On the contrary… they encourage you to spend more money in the store since you don’t see the cash transaction; you only see the swipe of the card.

Plus, like any other credit card, they earn interest on all unpaid bills – sometimes at a high percentage! This explains why many stores create their own credit cards. So in the end, it’s not worth saving $10 or $20 when it will force you to spend a lot more than that in the future.

4 – Follow your favorite store’s mailing list 

Although you don’t have to sign up for a store credit card, you do have to sign up for the store’s mailing list. The store will send you all kinds of coupons that you will use in the future.

Also, some stores have special hours for events that you can find out through their mailing list. Tip: Make sure they don’t share your information with other companies. You don’t want to receive calls from all telemarketers. 

5. Keep things in mind (or stick to your spending limits) 

Before I started working on a budget, I used to take a few things in mind when going to the store, but I like to stop at my favorite stores. This often leads to a few unexpected purchases.

Now I know exactly what to buy and I only spend a certain amount of money. I think this method works for me because sometimes I know exactly what I want, other times I have a general idea and can wander until I find what I want. This process can help you control how much money you spend, and allow you to spend that money on the things you want. 

6 – Go to the factory 

Many retailers have large manufacturing facilities located in the country. You should find the people closest to you and visit them. 

7 – Go to the thrift store 

Thrift stores like Marshalls or T.J. Maxx offers designer clothes at half price. They also have many types of clothes and shoes. Like designer stores, discount store items can have minor blemishes. However, if you have time to sort through all their clothes, you will find things you love at very low prices.

 Important things to save money in shopping malls 

Whichever method you choose to follow, make sure you stick to a budget and don’t just stick to your credit card. The easiest way to save money is to not spend it in the first place.

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Brilliant Shopping TipsBrilliant Shopping Tips

Could we at any point take a gander at things dispassionately: supermarkets are overwhelming. There is a beyond ridiculous proportion of food and an unending number of decisions. Where do you attempt to begin? Besides, how are you expected to make dependable decisions with such innumerable treats inciting you constantly? To start, the following are a couple of principal tips to help with keeping your shopping experience quick and strong.

Investigate the edge

The majority of the food that you truly need is arranged on the border of the store. Without a doubt, you need to go down several ways to get things like canned stock, pasta, rice, bread, cereal, and coffee; yet there is a convincing explanation needed to twist through the paths. The “winding” procedure opens you to loads of things that you don’t actually need, yet that look connected with/significant. Food assortments that are in their “sum” or one of a kind state (ex: product, meat) are on the edge and just wind up requiring refrigeration. Food sources that are dealt with are in the way. Stick to the border taking everything into account.

1. Make a list and stick to it

We’ve all heard it beforehand — make a shopping rundown to save cash, gibberish. However, truly, it works; and, shockingly, more so when you truly stick to the overview. Exactly when you head out to have a great time to shop unprepared (especially in a colossal general store like Pause and Shop, Entire Food sources, or even the Merchant Joes in Coolidge Corner) you could feel overwhelmed by all of the decisions and start throwing anything that looks barely supportive/mouth-watering into your compartment. Nevertheless, if you go into a store with a game plan or some likeness thereof (paying little heed to what the size of the general store is), you are furnishing yourself with reason and course. There is less of a chance of feeling overwhelmed when you are based on separating everything from your summary.

2. Finish in a short time frame

After you have been in a store for 30 minutes, for every additional second you spend there, you will spend around an additional one dollar. What’s the importance here? For example: if you are in the store for 37 minutes, you will consume $7 more than you expected to spend. Think about it — the more you’re in the store, you start to become eager, and those completion of-way shows start looking perfect. Make an effort not to stand by in the store. Get in, get out, and continue on.

3. Everything is plan

Things on the completion of-way shows are not there since they are the best course of action, the best choice, or the most tasty decision. Those things are put around the completion of the way since some association paid to have that thing put there. Do whatever it takes not to be fooled into envisioning that the grocery store has your prosperity as a principal need when they set up introductions or stock their racks. There is a cautious technique to the region of every single thing on a rack or in a walkway: associations pay for thin circumstances. Could we acknowledge the grain way for example: all of the distinctive cereal boxes (with youngster’s shoes and drawings) are arranged at kids’ eye level, while oat boxes affirming weight decrease extraordinary events are arranged at adults’ eye level. Chance? Clearly not! Associations pay to have their things set where their primary vested party will see the thing and in this manner be more arranged to buy the thing. Consider the reason why you’re buying a thing — is it since you truly need it, or considering the way that it was decisively situated before you and by and by you feel that you truly need it.

4. Never shop hungry

You know how it’s capabilities — you go into the store keeping and all from an unforeseen situation you ought to have that sack of chips, box of treats, half quart of frozen yogurt, and every single other snack food. Hinder these inspiration purchases instigated by your fighting tummy. Guarantee you eat something — anything — before you go out to shop for food. Besides, if you thoroughly need the chance to eat a snack before you enter the store? Then, at that point, go into the grocery store, grab a banana, apple, sack of carrots, or granola bar, get it, then eat it as you shop. Your stomach will stop making noises and you will truly need to focus on the food assortments you truly need to buy — not the food sources your stomach rapidly wants.

Shopping adroitly takes practice. Start with little changes — like making an overview strangely or making a pack of trail mix to eat before you go into the store. In the end you’ll have the choice to walk around a store and fill your receptacle with superb, nutritious, and conscious choices. It is vital for make strong choices about the food you eat, but those sound decisions don’t start in the kitchen — they start when you are in a store searching for food.

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